Shani Rose is a “Pop/rock songstress with a Soulful Crunch” whose vocals are like the delicate fizz of champagne being poured into a glass. She has a unique way of combining her acoustic coffeehouse bravado with hook-laden, anthem-like sounds to create pop-folk gems. I had never seen or heard of her before recently, but it was love at first sight.
Four years after her last release, the songstress will be releasing her newest EP, Lift Off, in the spring. I like that title. It’s confident and appropriate. If you want an idea of the foundation for this new work, check out this older video that she has since built from:
According to Rose, the new release is about “growing up and persevering. About deciding not to be scared of failing. About facing your fears and taking leaps of faith, to help you become the best version of yourself — however challenging that might be.” Supporters and fans have been rallying around Shani’s Kickstarter Campaign, which launches today, January 10th, helping her raise funds to finish and promote the EP.
An integral part of the release lies in her partnership with Whole Planet Foundation as a Musician Ambassador. Whole Planet (the charity organization of Whole Foods) provides microcredit loans to women entrepreneurs around the world, helping them kick-start their businesses and lift their families out of poverty.
Pretty awesome stuff, if you ask me. The funding and release of the EP will result in a Whole Foods tour from LA to Austin in March, just in time for SXSW, as well as a video for her forthcoming single “Stronger Together” that will feature women entrepreneurs from the Whole Planet program.
Shani has 30 days to raise her goal of $7,000. Let’s wish her luck! And donate! Either way, you should check out her music.
And again, here’s the Kickstarter link.