The inception of Feels technically came in 2011 when they were a locally touring LA band under the Lolipop label and going by the name Raw Geronimo. Other than shedding a few members, honing in their doom-psych-rock sound, and getting picked up by Castle Face Records (Thee Oh Sees, Ty Segall), not TOO much has changed…except that this new iteration is totally working for them.
They are quickly becoming an LA rock darling — they were billed as one of the headliners at this year’s Echo Park Rising, will be joining legendary bands such as Television, the Brian Jonestown Massacre, and Primus at October’s Desert Daze Fest, and are currently in the throws of a European Tour. Oh, and Ty Segall, the sultan of psych himself, produced their self-titled debut LP this past spring.
So what could account for their burgeoning success? Well, the music itself is gritty and dirty while still being accessible. It’s got surf-rock undertones and a modest dose of reverb, while not being afraid to employ harmonies that totally avert redundancy yet still maintain a catchy vibe that is paradoxically upbeat and murky.
Still not sure what I’m talking about? Well, imagine P.J. Harvey meets Mr. Ty Segall at his mellower moments. Feels is dominated by three bold and voracious women: frontwoman Laena Geronimo, guitarist/vocalist Shannon Lay, and bassist Amy Allen, in addition to drummer Michael Rudes, who was also a member of the former Raw Geronimo.
Geronimo has mastered the ability to take her vocals from silky and seductive to raucous and commanding. Check out the track “Tell Me,” which has an incredible minute-long instrumental intro, to get a sense of the controlled chaos Laena and her fellow musicians so skillfully exhibit.
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