With 2016 being touted as the year of virtual reality (VR), the old adage “you had to be there” may become a thing of the past for music fans.

Now that VR in the music industry is accessible to the masses – via economical VR headsets like Google Carboard to 360-degree music videos – companies across all areas of entertainment are finding ways to incorporate the technology. Music fans now have unprecedented access to festivals, concerts and exclusive music events.

“We’re finally at a place that VR is really accessible to any person with a smartphone,” explained Manick Bhan, Founder & CEO of Rukkus, a secondary ticket marketplace using VR to improve the customer experience.

“Many of the barriers to VR for everyday use have been broken down since we’re all carrying computers in our pockets now.”


Visit iQ by Intel to read more about the impact of virtual reality on the music industry!

This is another is a series of articles written by LAmb co-founder Kristin Houser in conjunction with the iQ by Intel series to explore the link between technology and music.