Throughout her career, Santigold has been known to push the envelope while putting a message in the music she makes, but with her latest music video, things just got personal.

The clip for “Can’t Get Enough of Myself” (from Santigold’s new album 99¢) utilizes the viewer’s computer webcam to insert his or her face into the video. For a song that’s essentially a lighthearted, tongue-in-cheek ode to self-absorption, this innovative technique is both on-the-nose and giddily clever.

You can now watch the interactive video via Google Chrome, but if you prefer your listening experiences to be less interactive, we’ve got you covered, too; just listen to the single below.

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Santigold