Few bands earn a quicker mouse click for a new music video than OK Go. From the adorable (“White Knuckles”) to the hilarious (“Here We Go Again”), the four guys of OK Go reveal time and again that their creativity goes far beyond the recording studio, and after a two year wait, they’ve delivered once again with a new music video for “The Writing’s On The Wall.”
Featuring a litany of optical illusions paying homage to Felice Varini, Georges Rousse, and Dan Tobin-Smith, the new video premiered online today exclusively at RollingStone.com and was directed by Aaron Duffy, OK Go’s Damian Kulash, and Bob Partington.
Like all of OK Go’s videos, “The Writing’s On The Wall” was filmed in a single take, but getting that perfect shot took two months of prep and 61 run-throughs (no one can ever accuse these guys of being lazy). Unlike any of OK Go’s other videos (or anyone else’s videos, for that matter), “The Writing’s On The Wall” was shot with the yet-to-be-released Panasonic LUMIX GH4, which utilizes 4K video recording technology (techies can let me know what that means in the comments).
“The Writing’s On The Wall” is the first single from OK Go’s new album, Hungry Ghosts, which will be released on October 14th by the band’s own label, Paracadute, via BMG. It is the group’s first studio album in four years, and four original songs from the recording sessions (including “The Writing’s On The Wall”) are available today through the Upside Out EP.
If you have any burning questions regarding the video, the new album, or anything else, Damian Kulash and Bob Partington will be doing an AMA (Ask Me Anything) on Reddit this Thursday at 1:30pm PST.
For more info: