PONO

Whether you prefer the crackle of vinyl records or the crisp sound of digital recordings, chances are the technological boundaries of your favorite music medium are currently being pushed.

Acclaimed musician and producer Jack White has long been a strong proponent of the vinyl record, acting as the official “Ambassador” for Record Store Day in 2013 and opening his own record shop, Third Man Records, in Nashville, Tennessee in 2009.

With a motto of “Your Turntable’s Not Dead,” Third Man Records strives to keep vinyl in vogue, and with the upcoming release of his second solo LP, Lazaretto, on June 10, White is making sure the Ultra LP version lives up to its name.

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Visit iQ by Intel to read more about Jack White’s Ultra LP, the latest in cassette tape tech, and the portable digital music player ready to dethrone the iPod.

This is another is a series of articles written by LAmb co-founder Kristin Houser in conjunction with the iQ by Intel series to explore the link between technology and music.