At this year’s annual South by Southwest Music Conference and Festival in Austin, Texas, festival goers might have had a hard time finding their friends in the jam-packed, bustling city, but one of the festival’s attendees stood out in the crowd: iconic rock guitarist Slash.

With his black top hat, long locks, and signature shades, Slash boasts a unique look, but his penchant for living outside the norm doesn’t stop there. He’s also a notorious boundary pusher with regards to technology, and during SXSW 2014’s music week, the former Guns‘N Roses axeman launched his latest tech endeavor: Slashathon, the first-ever artist-focused hackathon.

Powered by Geeklist, teams of technology developers convened on Austin’s Capitol Factory on March 12th to participate in this unique event during which they had seven hours to create new and interesting apps for music promotion with the goal of helping artists engage their communities for album releases. The teams then gave full demo presentations of their hacks to the Slashathon judging panel, which included Slash himself, Bitorrent’s Chief Scientist & Founder Bram Cohen, and Rackspace’s Startup Liaison Officer Robert Scoble.

Visit iQ by Intel to read more about the Slashathon, including the apps that won!

This is another is a series of articles written by LAmb co-founder Kristin Houser in conjunction with the iQ by Intel series to explore the link between technology and music.