Good news for fans of both the upbeat and off-kilter. Wildly charismatic electro-pop artist Conway debuted a video for her track “Hustler” via Idolator today!
For the costume change-filled video, the LA songstress teamed up with director and photographer Zach Gold (David Bowie, Drake, 50 Cent) to visually explore the adaptability of the human psyche, with Conway embodying some of the various personas that people adapt in life in order to survive and thrive. Explains Conway:
“To be a hustler is to be adaptable. These characters embody or personify different facets of hustlers I relate to or have interacted with in my day to day. The song is emotional and so is the visual. With the help of Zach Gold I was given the opportunity to visually explore this concept and ultimately push myself into uncharted waters. New hustle. It’s one thing to listen to a bunch of different kinds of music but quite another to let yourself embrace them all as part of your own voice…Especially since people love to put things in boxes.”
Check out the video below, and be sure to catch Conway live in SoCal this week on her two dates opening for St. Lucia.
Conway On Tour with St. Lucia:
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