I’m not an EDM enthusiast. At least I wasn’t before I moved to Los Angeles last spring. Suddenly, a scene that seemed dated and overly niched from where I’d been standing in middle America turned out to be the West Coast’s biggest thing.
I’ve spent time with my fair share of whippersnappers out here (you know, between colonoscopies and bingo nights), and I’ve discovered more proof of my increasing age: the kids in the clubs making this scene happen are too young to remember the lame-ass stigma attached to the ’90s electronic scene. To an uncool thirty-year-old white woman, electronic music means “What Is Love” and “Sandstorm” and club kids sucking on pacifiers.
Enter LA’s The Glitch Mob and their sophomore album, Love Death Immortality, which debuted this week. Since I’m a fancy lady now, I was privileged to attend An Evening with Glitch Mob, the Love Death Immortality album release party at West Hollywood’s Sonos Studio, a lovely, acoustically-designed gallery that exists for the purpose of listening to music. Isn’t that nice? I tell you, they think of everything out here.
Over drinks and appetizers, attendees were treated to the complete recording of Love Death Immortality, accompanied by stunning projected visuals. Now remember, I’m not a genre enthusiast, but this isn’t your douchey older brother with the frosted tips’ ’90s techno. No, the best thing I could come up with while I was immersed in the album was that it’s almost electro-metal. It goes hard. It rocks you through and through. It contains all of the appealing elements of metal — sick bass, loud as hell, pounding intensity — without the distraction of some greasy dude screaming over it. While the album pulsed and the mesmerizing visuals kicked in hard, I felt the part of me that likes to thrash and the part of me that likes to grind shake hands for the very first time.
Afterwards, we were treated to an interview with The Glitch Mob’s Edward Ma, Justin Boreta, and Josh Mayer and Sirius XM DJ Swedish Egil. They discussed their songwriting process, the differences between their debut album and their sophomore effort, and the album’s featured vocalists (all women, and all with heavenly voices, by the way), among many other cool things. More than anything, I got the impression that they were a very genuine and driven group of dudes who really love the music they’re making.
Even if you’re like me and have never considered EDM something you could get into, try The Glitch Mob. If I like it, so can you. You’re going to look like an idiot in five years after everything’s EDM and we’ve ceremonially burned all of our traditional instruments.