Between Coachella and Record Store Day, April is truly the best month to be a music lover, and this year, the annual celebration of vinyl has chosen a very special artist as its ambassador: Chuck D!

Aside from his genre-defining work as the leader and co-founder of rap group Public Enemy, Chuck D is also well-known for his work as a social activist, political commentator, and talk radio host, and now he can add Record Store Day Ambassador to his illustrious list of credits.

Chuck D

Says Chuck D on his appointment:

Over 27 years and 93 countries visited, as a professional lead vocalist of the RAP group Public Enemy, I don’t go 1 single day without emphasizing that the genre of hip-hop is spawned from DJ culture. The founding members of Public Enemy were, and still are, DJs. The tool and fuel for DJs has forever been recordings. And where these recordings have long connected, with pros and fans alike, have simply been The Record Store, the connection point of listener and the recording.

The record store made musicians listen beyond themselves. It both complemented and supplemented the radio, in fact the best radio stations in the past followed the vibe of the record stores of their regions, thus growing and nurturing each other. The fans and listener had everything to gain, and if they wanted to get into making music, the Record Store turned into their first school and sonic passport out.

In this age where industry has threaded the music sound with virtual sight and story I am honored to be called upon to be Record Store Day Ambassador of 2014. With the masses, neck bent into their smartphones, let all of us music lovers GPS our way into a reality that is the Record Store. It’s worth a great try, let’s do this…

Celebrate the culture of the indie record store on April 19, 2014 with Chuck D!

For more info:

Record Store Day