Pepsi has partnered with The Recording Academy® to produce the 56th GRAMMY Awards® Best New Artist Program.

They’ve created a “Best New Artist” video series that explores the fan inside each of the superstar artists. DJ James Blake, singer/songwriter Ed Sheeran, rappers Kendrick Lamar and Macklemore & Ryan Lewis, and country songstress Kacey Musgraves have all been nominated for Best New Artist. The videos give a sneak peak into the artists’ daily lives, along with their creative process and how their careers evolved from fans to superstars.

Watch the videos to hear about their sources of inspiration, then visit and to get psyched for the big night. Be a part of the conversation on Twitter with #BNA, #BestNewArtist and #GRAMMYs.

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