Ever since The Buggles’ aptly titled track “Video Killed The Radio Star” launched the MTV network in 1981, the music video has played a central role in the marketing and discovery of popular music.
However, as discussed in part one of Intel’s series exploring the future of music videos, MTV swapped out its 24/7 music-video format for teen-targeted reality TV programming. As a result, the music-video landscape has shifted to the on-demand experience offered by websites such as YouTube, VEVO, and Vimeo. But what if rather than choosing the specific music videos you want to watch, you’d simply tune in, kick back, and discover new music? Well, then you’ll want to check out ZUUS.
Visit iQ by Intel to read more about this new multi-platform network through an interview with its CEO and Co-Founder, Steve Goldstein!
This is another is a series of articles written by LAmb co-founder Kristin Houser in conjunction with the iQ by Intel series to explore the link between technology and music.