I’ve known of Rhapsody since my high school days, but I never really knew much about the company until a couple of weeks ago when I received an interesting email about their music streaming service. Being that I love all things streaming (music, TV, and movies included), I figured I would look further into it and soon found that Rhapsody is doing far more than just streaming music; they’re also heavily involved in promoting the musicians and bands that they love.
This whole journey of discovery began with a conversation with Jaimee Minney, Sr. Director of PR at Rhapsody. Jaimee and I talked about how Rhapsody is not only continuing to grow their streaming services, but also helping artists they love (and that I love too!) get their music heard.
As I mentioned above, I love streaming content, so I was eager to check out a service that, while not new (Rhapsody launched in 2001), was new to me. Though I had never used their system before, I soon realized it was very solid and likely one reason the company has been around as long as it has.
When I asked Jaimee what sets Rhapsody apart from other streaming services, she replied, “The service is what sets it apart. It’s all about how we curate music.” She went on to explain that curation of music for their service is the core of their system and that they “plan to continue focusing on curation moving forward.” Now you might be asking yourself how Rhapsody’s curation is different than other streaming services. Well, that’s where it gets fun.
Rhapsody actually has real humans programming the music experience for their subscribers. While I appreciate a good algorithm (who doesn’t?), including a human touch adds that extra bit of passion that accompanies any great music experience.
While I am still exploring the Rhapsody system and learning more about it daily, if you are looking to jump into the streaming market or to make a move from another service, I would highly suggest taking Rhapsody for a spin and checking it out for yourself.
Next Jaimee and I spoke about another aspect of Rhapsody that really got me excited: Rhapsody Radar.
For the past couple of years, Rhapsody has been selecting 25 bands to feature through Rhapsody Radar (this year’s bands will be announced in a few weeks, so stay tuned to see who they are working with this year). When asked how they choose bands, Jaimee told me that Rhapsody’s team of 15 editors from a variety of genres get together to present their picks and discuss, which sounds a lot like what we do here at LA Music Blog when it comes to picking bands for the Blogcast.
Jaimee told me each Rhapsody Radar session is designed around the particular artist based on a “collaboration with the bands” and “input from the promoters and labels.” Jaimee went on to say that they “base features around each band’s personality.” At this point in the conversation, I noted that it seems like Rhapsody is really working hard to make sure they showcase the artists and not just their company, which is a really big thing for me.
Jaimee explained that Rhapsody would be featuring some bands from LA via their Sonos Studio Sessions and invited me to check out the filming. I luckily had time to get out to see one session, which happened to be Happy Hollows.
The setup at Sonos was amazing! Sonos worked with SOFTlab to bring their Light House installation to the LA studio. For those of you not in the know, the Light House installation consists of a lighting setup of 600 fluorescent bulbs powered by the SONOS PLAY:3, PLAY:5. To simplify, it’s a really cool lighting setup that reacts when audio is present.
To be honest, I was a bit wary of Rhapsody at first because, like most of you, I’m a creature of habit and was already using another music streaming service, but if you are looking for a more personal and human experience with your music streaming, I would highly suggest giving Rhapsody a try.
Check out a couple more photos below from the Happy Hollows’ performance at Sonos Studio, and stay tuned for the full performance videos shortly!