I clearly remember a time in America when pop music videos were more than just a 3-minute blast of lightning fast cuts. For whatever reason, well-crafted videos became a thing of the past, just like the boy bands that actually tended to steer away from this blitzkrieg of editing. For Korea, this end of a Golden Era has never occurred. Their videos are well-composed, funny, colorful, wonderfully choreographed, and cinematic. Take for instance my first Outstanding Asian Music Video. I’m proud to bestow this honor upon brand new 10-member group Co-Ed School (or 남녀공학 – Nam Nyeo Gong Hak) for their video “Bbiribbom Bberibbom.” I don’t have the foggiest idea what they’re saying, but boy do I love this video!

Did you notice all the matches on action? They’re so good that they make me want to pull my hair out. One thing that American music video directors and producers so clearly underestimate is the importance of a good editor. The edits are ALIVE in this video, made in tandem with selected parts of the choreography. The exact matches on action WITH wardrobe changes? I died. And the choreography! Do you have any idea how difficult it is to synchronize tiny movements of eight dancers? It’s not impossible, but it takes a LOT of practice. I find their movements to be so natural and stylish, a brilliant contrast to the aggressive sweeping drama of hip-hop dance that’s so popular in pop music videos.

To be honest, I find it honoring that these other countries take inspiration from us because I, in turn, am inspired by the results of their inspiration. As a song, I don’t totally see need for an effect placed on all the guys’ voices, but the song is pretty awesome all in all.